Health systems have digitised the provider. Nobody has digitised the patient's own account of their life, and every attempt so far has started from monitoring rather than ownership.
Australians had a mental disorder in the last 12 months, 21.5% of adults
annual cost of mental ill health and suicide to Australia, around $600m a day
registered psychologists, growing 4.1% a year, at 172 per 100,000 people
of those with a 12 month disorder sought any treatment at all
ABS National Study of Mental Health and Wellbeing 2020–22 · Productivity Commission Inquiry into Mental Health 2020 · Psychology Board of Australia, November 2024
Three structural bets, each of which gets stronger rather than weaker as the category matures.
Interoperability projects have been failing for two decades because they require institutions to cooperate. A record owned by the person moves between services without any of them agreeing to anything.
The value of the record is the honesty of what is in it, and honesty depends entirely on the person believing nobody is watching. Every competitor that adds monitoring degrades their own dataset. We cannot follow them there, and that is the point.
Consumer health apps burn money on acquisition and lose people in weeks. Contexa arrives through a service the person already attends, with a clinician who benefits directly from them using it.
Indicative structure. Pricing is being tested through the pilot rather than assumed.
| Segment | Who buys | Why they buy | Shape |
|---|---|---|---|
| Private practices | Practice principal | Better prepared sessions, less time reconstructing history, a differentiator for clients | Per clinician, per month |
| Community services | Programme or service manager | Continuity across a caseload with high turnover, and outcome evidence for funding renewal | Per seat, annual |
| Primary Health Networks | Regional commissioner | Continuity between commissioned services that do not share systems | Programme licence |
| Individuals | The person | Their own record, kept when they leave any service | Free, permanently |
The free individual tier is not a growth tactic, it is the thesis. A record a person loses when they stop paying is not a record they own, and the whole argument collapses.
Person's app and practice portal, sharing one record. You can open it from this page, change something on one side and watch it appear on the other. Nothing is in clinical use and there are no users yet.
Consent architecture, clinical safety policy, privacy impact assessment and clinician training drafted, and built into the prototype rather than sitting beside it as documents.
Two engineers, roughly six months, to take the prototype to something a practice can safely use. This is what the raise funds first.
The test is specific and falsifiable. After four weeks, do people report feeling more prepared and more accurately understood, and does clinician reading time stay under the time it saves. If the answers are no, we would rather find out early and cheaply.
No users, no revenue, no pilot data and no outcome evidence yet. Every figure about how the product performs is a target we intend to be measured against, not a result. What exists is a prototype detailed enough that the design decisions are real and testable.
You will find these anyway. We would rather you heard our answer alongside them.
Risk. Clinicians reject anything that adds minutes.
Answer. Summaries arrive pre-approved rather than raw, and reading time is a headline metric we track and would act on.
Risk. Self-tracking apps lose half their users in a month.
Answer. The check-in exists to serve an appointment the person already has, which is a reason to keep going that a mood tracker does not have.
Risk. One feature turns this into a regulated medical device.
Answer. The line is explicit in the product: no scoring, no triage, no treatment direction. Crossing it is a decision with governance work attached, not an accident.
Risk. Supporter features weaponised in a controlling relationship.
Answer. Designed against from day one, and covered in mandatory clinician training. It is a permanent risk to manage rather than a bug to close.
Risk. A practice management vendor bolts on a client diary.
Answer. They can build the feature. They cannot make the record belong to the person without dismantling the model their customers pay for.
Risk. A single privacy failure ends the company.
Answer. Correct, and we treat it that way. It is why there is no data sale, no model training and no monitoring, even where those would be commercially convenient.
To a production build, a completed independent privacy assessment, and a measured pilot with evidence at the end. Not to a bigger team or a longer runway.
| Use of funds | Amount |
|---|---|
| Build Fixed price delivery with an established engineering partner, using the prototype as the specification | $120k |
| Clinical lead Part time psychologist with the authority to stop a feature, appointed before the build starts | $50k |
| Compliance and security Independent privacy impact assessment, penetration test, legal, terms and insurance | $60k |
| Pilot and evaluation Implementation support, clinician time and an independent evaluation partner | $50k |
| Hosting and operations Australian hosting, monitoring, app store and tooling for twelve months | $15k |
| Contingency Roughly fifteen percent, because something always costs more than the quote | $55k |
| Total | $350k |
Fourteen slides covering the problem, the product, the thesis, pricing, the risks and this ask. No form in front of it.